About the website designer
Sajad Baghaei ( Sajad Irano )
Summary
Sajad Baghaei Barjini is a multidisciplinary professional born in September 2004. He holds a diploma in Digital Illustration and is a graduate in Software Engineering. Sajad is a storyteller, creative thinker, web designer, digital illustrator, and the founder and chief administrator of Irano Digital and its subsidiaries. He also manages two e-commerce platforms: Irano Kala and esokala
With expertise spanning several fields, his life and work can be broadly categorized into three areas: artistic, technical, and professional
Sajad Baghaei in 2025
Social Media Manager, Designer and Website Manager at Esokala
Period of responsibility: 2019 - present
About me
I’m Sajad, also known by my online name Sajad Irano, born in September 2004 in the large city of Sabzevar. Since childhood, due to my parents’ educational background, I had access to computers and the internet. I started working with computers — especially design software like Photoshop — at the age of 10.
My interest in design and Photoshop came from my early passion for drawing and storytelling during elementary school, which even led me to write my own storybook called The Wars of Toki! I even created a comic-style version of it.
Later, due to a custom-edited game I worked on — an Iranian version of GTA for PlayStation 2 — I began using Photoshop more professionally .
؟ Where did the Isokala store come from
At the age of 15, I started buying and selling PlayStation-related items — especially the PlayStation 2, which is a beloved console among Iranians — purely as a hobby and out of personal interest. During that time, I created a customized version of GTA: Iranian Edition for PlayStation 2, which was my last release in that series.
Because I had local friends who were also interested in these games, I used to buy rare PlayStation 2 titles and resell them to them — basically just helping them find the games. But later, this hobby and inner passion, combined with my interest in digital illustration and the broader digital field, led me toward selling online and expanding beyond my hometown.
Later on, I launched the Irano Kala website — which has a whole story of its own! In the fall of 2023, I decided to build the final version of Irano Kala. To experiment and test things beforehand, I created a separate site called esoKala. The idea for EsoKala had actually been in my mind for a long time — a website inspired by a beloved imaginary character from my sweet 16-year-old dreams, named Isoo.
So little by little, on December 19, 2023, I began developing the esokala site under a different name and in a semi-finished state. Eventually, on March 8, 2025, the final version of the site was completed, with all sections finalized, redesigned, and optimized. .
esokala at first
The Esokala store initially started as a sub-site under Irano Kala, where experimental design and feature changes were tested before being finalized and moved to the main Irano Kala website. However, with the redesign and restructuring of the main Irano Kala site, this separate site eventually took on a new identity as Esokala.
To be honest, the idea and vision for a website named Esokala had been in my mind for a long time. But this was how the first version of the site came to life.
As you can see, the initial version of the website, which was launched on December 19, 2023 (28th of Azar 1402), was originally named Irano Kala and was using the domain Falobino. Later on, it was rebranded and renamed to Esokala. In the new and final version of the Esokala website, the overall design was revamped, a large number of pages were redes
igned, and the eNAMAD (Iran’s official e-commerce trust seal) was successfully integrated.
؟ Where did “Esok” come from
Esok is originally the name of a character from the South Korean series New Family. Esok was the name of a girl I’ve loved since I was 16—and still do. She was the sweet dream of my teenage years.
Before launching the Esokala website, I designed a boutique website named Esok, which was actually my first professional design and marked the beginning of my professional journey. Esokala later continued that path.
The final version of the Esokala website
The final version of the Esokala website was officially launched on March 8, 2025, with all its sections completed and its exclusive logo unveiled.
While many more features are planned for the future, this website was ultimately created under the name Esok.
Esok, the sweet dream of my 16-year-old self — I love you!
